A logo is usually the first visual symbol you develop as a business. They are distinctive, appropriate, practical, simple in form and convey an intended message. They set businesses apart from one and other and promote awareness of their brands.
While logo consistency is necessary to creating memorable impact, your should occasionally do a logo refresh to keep with the times.
•They are part of your branding
•Your business is easily recognised
•They are symbolic
•Used for advertising and on stationery